I’ve been thinking about the real estate market lately. (Who doesn’t, right?) The March home sales report that recently came out says home sales were up last month. That’s good news, but I get the feeling that most agents are still wondering when it’s going to happen to them?
In my speaking business, I have definitely noticed a difference in how busy I am. I’ve been blessed with a lot of speaking events so far this year, but what I am hearing from the agents out there still concerns me. As I speak to agents I find that while most admit that things are improving, they are still really struggling with what to do to take advantage of the business that is definitely out there.
From time to time I just think we have to ask ourselves the hard question whether what we are currently doing is really working? I know I’ve had to really buckle down with my real estate business and put some new practices – along with several old ones – into place in order to keep my real estate practice successfully growing.
Lately, I’ve been speaking on a new topic that everyone, brokers and agents alike, seem to really enjoy. (When that happens I call it a “Hot Topic!”) Earlier this year I launched my first of several events titled, “Get Your Head In the Cloud and Make it Rain!” It’s definitely been a Hot Topic! It is cutting-edge and I share web sites, free downloads, cool tools and systems that really get your creative juices flowing.
This has been my most popular topic this year and I love delivering it because it is fresh, new, exciting and makes agents really want to be in this business. I can tell from the comments I am getting on my Facebook page that agents love it because it’s helping their businesses grow, and brokers love it because it is helping their agents!
I think it’s a killer seminar, too, and I feel like I am accomplishing my goal to Entertain, Enlighten and most importantly, Empower agents to set themselves apart from their competition and get more business right now.
My other topic that has been a lot of fun and is also getting real results is titled, “How To Become a Freaking Sales Animal.” Some real estate professionals just don’t want to admit that they are SALES PEOPLE! (Heaven forbid!) But those who do, realize that sales is a process and having the right dialog and sales systems can without a doubt create more selling opportunities.
If you have ever attended one of my seminars you may have heard me say that my unfair competitive advantage is that “I’m armed to the teeth with technology” and that “I’m a Freaking Sales Animal!” I’ve still got a lot to learn, too, but I really believe that if more agents had that kind of fire and enthusiasm about what they do, they would definitely be more successful.
I’d love to speak at an event with your company and share either one of these topics. Whether you’re an agent or a broker, I promise you’ll come away with some new ideas to make being in real estate the best profession ever. You can find out more at my web site www.VerlWorkman.com.